Manawatu Standard, 15 April 1915. Volume XLI, Issue 10045, Page 8

Patriotic sentiment was often used to appeal to consumers. Though "German made" was once synonymous with quality, stores advertised alternatives so that New Zealanders would not need to support the Triple Alliance, even indirectly. It was not just German goods that were effected - an ad for "Turkish figs bought BEFORE the Great War" regularly ran in the local newspapers of the time.

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